Seven Simple Steps to Stop Emotional Eating:
Targeting the Body by Changing the Mind

By Sally Baker and Liz Hogon

Published by Hammersmith Books

‘The clue to our clients’ recurring weight problems is in their emotions’, say therapists Sally Baker and Liz Hogon, authors of Seven Simple Steps to Stop Emotional Eating.

They use a mix of alternative therapies such as Emotional Freedom Technique (EFT), Percussive Suggestion Technique (PSTEC) and hypnosis to help people acknowledge and overcome the many different emotions shaping their bad eating habits – often prompting feelings of self-loathing, helplessness, and shame.

In addition to explaining how these therapies work and how readers can practice them, the book features a wealth of case studies based on the authors’ patients.

The challenge

The alternative therapies described in the book weren’t very widely known at the time of the book’s publication and I met with a lot of scepticism on the media’s part.

The solution

Think laterally about all relevant media and organisations. Follow up consistently with the national media who had shown some interest to make sure the lead wouldn’t grow cold.

The result

Sally Baker was invited to speak at the AMT annual conference, the leading organisation for professionals using energy therapies such as EFT. Moreover, the book was covered in the health section of the Daily Mail Online (213,230,033 monthly unique viewers), the authors were interviewed in Woman & Home (circ. 389K+), and OK! (circ. 292K+) announced the title. Many health magazines and blogs covered it too including We Heart Living Blog (produced by Women’s Fitness); Healthista (70K+ monthly unique viewers) and Beyond the Bathroom Scale.